So what does it all mean?
Below is a compilation of condensed research implications, selected for their practicality and action-ability. Those looking for the pragmatic implications of interdisciplinary research (perhaps to create effective informational materials or to educate older vulnerable consumers) will find clear and easy access to relevant research conclusions.
Click below to expand and see explanations, examples and links to full sources.
- Create good & safe defaults
Avoid technical wording in information targeting older adults
Address a range of mental capacities
Include positive emotional imagery
State what is truth, not what is myth
Encourage active social options
Demonstrate vulnerability and teach persuasion identification methods for effective persuasion resistance training
Help create a more informed perspective by encouraging individuals to think about different sources of happiness and unhappiness
Help create better decision making by encouraging individuals to understand their unconscious 'psychological immune system'
Encourage older adults to make decisions early in the day.