Fraudsters often attempt to evoke strong emotions in their target victims to convince them to pay money, and seniors may be particularly vulnerable to the effects of high-arousal emotions on decision-making. With funding from AARP and the FINRA Investor Education Foundation, psychologists at Stanford University conducted a study that found that inducing high-arousal emotions in older adults made them more susceptible to misleading advertisements, increasing their intention to buy the falsely advertised items.
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FEATURED RESEARCHFinancial Fraud and Fraud Susceptibility in the United States
Research Report from a 2012 National Survey
Consumer Fraud in the United States
the third FTC survey